The first-look poster was released in August 2011,[36] whilst the film's first teaser was released on May 10, 2012 along with the film Ishaqzaade.[37][38] The theatrical trailer received more than 1 million views upon release within 2 days, making it the largest for a Bollywood film.[39] Promotional tours were carried out in the cities of New Delhi, Ahmedabad,[40] and Lucknow.[41] The makers tied up with soft drink company Thumbs up and engaged in a consumer promotion across 10 Indian cities. These were New Delhi, Mumbai, Hyderabad, Ahmedabad, Lucknow, Kanpur, Allahabad, Agra, Meerut and Ghaziabad
No comments:
Post a Comment